Citas bibligráficas
Molina, J., (2020). Cambiemos la herencia: percepciones de los jóvenes sobre el Green advertising. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653650
Molina, J., Cambiemos la herencia: percepciones de los jóvenes sobre el Green advertising. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653650
@misc{renati/392705,
title = "Cambiemos la herencia: percepciones de los jóvenes sobre el Green advertising.",
author = "Molina Barrientos, Janeth Karin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This investigation seeks to understand the perception of a sample of young university students of the qualities surrounding Green advertising through a greater understanding of qualities of Green advertising, environmental concern and the design of green advertising. The research focuses on the brand San Luis and one of its latest campaigns "Be in balance with the planet". This article will have a qualitative nature which seeks to strengthen the understanding of the perceptions, opinions, and qualities received from the sample of consumers interviewed towards the campaign through the use of semi-structured interviews which allow to know the interpretations on the trend as well as express the points of view and qualities perceived the interviewees to be in contact with the campaign.
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