Citas bibligráficas
Hermoza, M., Jaramillo, A., Paz, T., Segura, A., Túpac, L. (2020). Diversitas Consultoras: Consultora de comunicación estratégica DirCom para la adecuada gestión de la comunicación organizacional en temas de diversidad e inclusión [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653259
Hermoza, M., Jaramillo, A., Paz, T., Segura, A., Túpac, L. Diversitas Consultoras: Consultora de comunicación estratégica DirCom para la adecuada gestión de la comunicación organizacional en temas de diversidad e inclusión [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653259
@mastersthesis{renati/392000,
title = "Diversitas Consultoras: Consultora de comunicación estratégica DirCom para la adecuada gestión de la comunicación organizacional en temas de diversidad e inclusión",
author = "Túpac Yupanqui Rocha, Lourdes Teresa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The following business plan contemplates the creation of DIVERSITAS CONSULTANTS: DirCom strategic consultant for the proper management of organizational communication on Diversity and Inclusion issues, based on 3 lines of action: gender equality, LGBTIQ + community and disability and different skills. The consulting firm aims to diagnose the state of organizations, identify opportunities, plan communication strategies and provide support for their implementation; monitoring the results continuously through information in real time. The plan includes a benchmark and analysis of the consulting market in Peru, where we have explored the environment, the competition, the needs of the organizations and the challenges facing the new context of the health emergency that we are experiencing; discovering that there are neglected market niches willing to implement Inclusion and Diversity communication strategies. Our value proposition highlights the creation of the “Diversitas Digital” platform, a 100% online tool that will allow us to transform the way organizations are working, democratizing content and obtaining measurement indicators in real time; more so now that digitalization in organizations has taken an important role, especially taking into account scenarios such as the current pandemic caused by COVID-19. Finally, the financial analysis shows us the viability of the business, with a projection of sustainable growth and a net profit of 14% in the second year, where the Net Present Value (NPV) is S/ 10, 569,709 soles and the Internal Rate of Return (IRR) is 83%.
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