Bibliographic citations
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Gutierrez, A., Ramírez, L., Shibata, S., Valenzuela, J., Vásquez, J. (2020). Barber Truck [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653206
Gutierrez, A., Ramírez, L., Shibata, S., Valenzuela, J., Vásquez, J. Barber Truck [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653206
@misc{renati/391959,
title = "Barber Truck",
author = "Vásquez Raya, José Andrés",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Barber Truck
Authors(s): Gutierrez Casaverde, Ana Isabel; Ramírez Chávez, Luis Enrique; Shibata Vilogrón, Shirley Kay; Valenzuela Gamarra, Jhossellin Guiliana; Vásquez Raya, José Andrés
Advisor(s): Ramirez Ramirez, Anne Julieth
Keywords: Barbería; Cosmética masculina; Imagen personal; Creación de empresas
Issue Date: 7-Jul-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El objetivo del proyecto es implementar un Barber truck, a través del cual se satisfaga de manera distinta el creciente mercado de la belleza y cosmética masculina. Si bien, el rubro de la barbería es competitivo, los competidores prestan servicios que no difieren mucho entre sí. Por ello, el proyecto busca implementar una barbería rodante de nivel superior, donde la principal tarea será trabajar al detalle con cada cliente. El servicio de barbería móvil “Barber Truck Lima” está enfocado al público masculino entre los 18 y 39 años de los distritos de Independencia, Los Olivos y San Martín de Porres, en los sectores socioeconómicos A, B y C. Teniendo en cuenta la necesidad encontrada, el servicio de una barbería móvil pretende ser una ayuda para aquellos caballeros que cuidan su imagen personal y desean organizar mejor su tiempo en relación con el servicio de corte de cabello y barbería. Por ello, nos enfocamos en brindar un servicio ajustado a las necesidades del hombre moderno sin perder de vista los cuidados y atenciones que pueden encontrarse en las barberías tradicionales.
The objective of the project is to implement a Barber truck, in which it is hoped to satisfy in a different way the growing market for men's beauty and cosmetics. Although this market is growing in general, the competitors can be standardized in their presentation and services and do not differ much from each other. The project seeks the implementation of a higher level rolling barbershop, where the main task will be to work on every detail. The mobile barber service "Barber Truck Lima" is focused on the male public between 18 and 39 years old who live or frequent the districts of Independencia, Los Olivos and San Martín de Porres in socioeconomic sectors A, B and C. Taking into account the need to find the service of a mobile barber shop seeks to be an aid to those gentlemen who are constantly taking care of their personal image and who want to better organize their time in relation to the haircutting and barber service they access. Provide a service that meets the needs of modern man without losing sight of all the care and attention that can be found in traditional barbershops.
The objective of the project is to implement a Barber truck, in which it is hoped to satisfy in a different way the growing market for men's beauty and cosmetics. Although this market is growing in general, the competitors can be standardized in their presentation and services and do not differ much from each other. The project seeks the implementation of a higher level rolling barbershop, where the main task will be to work on every detail. The mobile barber service "Barber Truck Lima" is focused on the male public between 18 and 39 years old who live or frequent the districts of Independencia, Los Olivos and San Martín de Porres in socioeconomic sectors A, B and C. Taking into account the need to find the service of a mobile barber shop seeks to be an aid to those gentlemen who are constantly taking care of their personal image and who want to better organize their time in relation to the haircutting and barber service they access. Provide a service that meets the needs of modern man without losing sight of all the care and attention that can be found in traditional barbershops.
Link to repository: http://hdl.handle.net/10757/653206
Discipline: Contabilidad; Administración de Empresas; Administración y Gerencia del Emprendimiento
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE
Grade or title: Bachiller en Contabilidad; Bachiller en Administración de Empresas; Bachiller en Administración y Gerencia del Emprendimiento
Register date: 26-Oct-2020
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