Citas bibligráficas
Cuyotupac, Y., De, M., Frías, C., Herencia, D. (2020). Plan de negocio Bella Plus línea de brasieres talla plus [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652903
Cuyotupac, Y., De, M., Frías, C., Herencia, D. Plan de negocio Bella Plus línea de brasieres talla plus [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652903
@misc{renati/391507,
title = "Plan de negocio Bella Plus línea de brasieres talla plus",
author = "Herencia Barrios, Diana Gisella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This present paper shows the viability of our business model that beside being innovative it will contribute to improve the self-esteem of women in our country. Currently in Peru there is a lack of proper lingerie supplies for plus size women in Lima Metropolitana which is reflected in absence of variety and colors, as well as the lack of comfortable desings even causing injuries and blood cicurlation problems. Thus we have created “Bella Plus Perú”, a brand of brasiers (lace-bras, bralettes and sport-bras) that will provide both comfort and style for plus size peruvian women. Our competitive advantage is focused in the specialization of our designs that will be commercialized through our own virtual store. In Peru there are 35% women suffering from overweight, among which is a percentage of them with a modern lifestyle, likewise the intimate appareal market has had a growth in sales of approximately 35% and the recurrence of purchases is 8 times a year on average, which offer us an opportunity to develop the proposed business. Our team is made up of enterprising professionals with adequate knowledge and skills to plan, direct, control and evaluate each of the stages of the business. With an investment of S/.46,463, it is projected to obtain a S/748,190 NPV (Net Present Value) a 168.41% IRR (Internal Rate Return) and a net 12.41% WACC (Weighted Average Cost of Capital) for the investor. We will search that said investment be financed with 40% .
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