Citas bibligráficas
Ayala, Á., Madrid, L., Raymondi, F., Rodríguez, J. (2020). Purrrfect House: Entretenimiento exclusivo para gatos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652812
Ayala, Á., Madrid, L., Raymondi, F., Rodríguez, J. Purrrfect House: Entretenimiento exclusivo para gatos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652812
@misc{renati/391492,
title = "Purrrfect House: Entretenimiento exclusivo para gatos",
author = "Rodríguez Atúncar, Joseline Mirella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Purrrfect House is a company dedicated to the sale of assembled entertainment items designed exclusively for cats that can be assembled together, since at present the spaces in the apartments and / or houses are increasingly reduced, however, they are looking for a pet for the family, in most cases they adopt a cat as it is smaller, homey and independent. Likewise, it was possible to identify the main needs and problems that need to be explored in the market regarding cats, for which there is an important niche in Metropolitan Lima, aimed at both sexes, between an age range from 18 to 55 years old, belonging NSE A and B that basically manages the internet from any device. For this reason, the undertaking to satisfy cat owners as space reduction, prices according to the market, innovative, among others, acquiring virtually without leaving their home at affordable prices and thus mentioning that the products are eco-friendly. In the first two years, two products for sale will be launched, which are Dear Bigotes, Sr. Adorable, and in the third year, another product will be increased in the market called Mr. Kawaii. Finally, a 10% annual sales growth is reflected, in which the first year is estimated with sales of both products. Therefore, there will be at the same time a flow of feedback from customers to seek and detect improvements in the service provided.
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