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Arce, L., Chumacero, R., Grados, V., Ramírez, P., Yapo, P. (2020). Thani Healthy Food [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652856
Arce, L., Chumacero, R., Grados, V., Ramírez, P., Yapo, P. Thani Healthy Food [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652856
@misc{renati/391461,
title = "Thani Healthy Food",
author = "Yapo Mamani, Patricia Rocio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Thani Healthy Food
Authors(s): Arce Tafur, Luis Alexis; Chumacero Adrianzén, Ronald; Grados Sanchez, Victor Manuel; Ramírez Villarduña, Pamela Cristin; Yapo Mamani, Patricia Rocio
Advisor(s): Castilla Rojas, Luis Felipe
Keywords: Plan de negocio; Business plan; Comida saludable; Delivery; Nutrición; Healthy food; Nutrition
Issue Date: 13-Jul-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En la actualidad las personas no cuentan con tiempo suficiente para preparar sus alimentos y tienen pocas opciones saludables en sus centros de trabajo.
Por tal razón, Thani Healthy Food ofrece alternativas para que las personas puedan armar su propio plato con una variedad de opciones de elección y al mismo tiempo alimentarse saludablemente.
Este proyecto está dirigido para las personas ejecutivas que trabajan en el distrito financiero de San Isidro con una edad que oscila entre los 26 a 35 años, y que llevan un estilo de vida saludable. Sin embargo, no existen muchas propuestas similares. Por tal razón, es un mercado no atendido en su totalidad.
Nuestra ventaja competitiva es la libre elección de hasta cinco toppings (ingredientes) en el armado de los platos de acuerdo a los gustos de las personas que se realizarán por medio de la página web, y se repartirán de acuerdo al horario establecido por los clientes en envases eco amigables. Asimismo, el servicio incluye un profesional de nutrición para los planes semanales. Se contará con un equipo de trabajo con experiencia en el rubro desde el personal de producción hasta el personal de delivery para que los ingredientes elegidos se encuentren en óptimas condiciones de consumo y presentación al momento de la entrega.
Por último, de acuerdo al análisis financiero realizado el proyecto requiere una inversión de 71,020 soles, se generará 233,835 soles como valor presente neto del flujo de caja de libre disponibilidad.
People currently don't have enough time to prepare their food and have few healthy options in their workplaces. For that reason, Thani Healthy Food offers alternatives for people to put together their own plate with a variety of choice options and at the same time eat healthy. This project is aimed at executive people who work in the financial district of San Isidro with an age ranging from 26 to 35 years, and who lead a healthy lifestyle. However, there aren't many similar proposals. For this reason, it is a market not fully served. Our competitive advantage is the free choice of up to five toppings (ingredients) in the assembly of the dishes according to the tastes of the people that will be made through the website, and will be distributed according to the schedule established by customers in eco-friendly packaging. In addition, the service includes a nutrition professional for weekly plans. There will be a team with experience in the field from production staff to delivery staff so that the chosen ingredients are in optimal conditions of consumption and presentation at the time of delivery. Lastly, according to the financial analysis carried out, the project requires an investment of 21,306 soles and 400,297 soles will be generated in a period of 5 years.
People currently don't have enough time to prepare their food and have few healthy options in their workplaces. For that reason, Thani Healthy Food offers alternatives for people to put together their own plate with a variety of choice options and at the same time eat healthy. This project is aimed at executive people who work in the financial district of San Isidro with an age ranging from 26 to 35 years, and who lead a healthy lifestyle. However, there aren't many similar proposals. For this reason, it is a market not fully served. Our competitive advantage is the free choice of up to five toppings (ingredients) in the assembly of the dishes according to the tastes of the people that will be made through the website, and will be distributed according to the schedule established by customers in eco-friendly packaging. In addition, the service includes a nutrition professional for weekly plans. There will be a team with experience in the field from production staff to delivery staff so that the chosen ingredients are in optimal conditions of consumption and presentation at the time of delivery. Lastly, according to the financial analysis carried out, the project requires an investment of 21,306 soles and 400,297 soles will be generated in a period of 5 years.
Link to repository: http://hdl.handle.net/10757/652856
Discipline: Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas
Register date: 27-Sep-2020
This item is licensed under a Creative Commons License