Bibliographic citations
Ishikane, S., (2020). Estrategias Inbound de fidelización relacionadas a la recompra online de prendasde vestir femeninas en tiendas por departamento [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652780
Ishikane, S., Estrategias Inbound de fidelización relacionadas a la recompra online de prendasde vestir femeninas en tiendas por departamento [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652780
@misc{renati/391434,
title = "Estrategias Inbound de fidelización relacionadas a la recompra online de prendasde vestir femeninas en tiendas por departamento",
author = "Ishikane Estrada, Silvana Jimena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The presente investigation aims to analyze the relationship between inbound loyalty strategies and the repurchase of female clothing items in department stores. Therefore, variables such as inbound, outbound, loyalty, specifically female consumer behavior will be analyzed. The decision was made to analyze this because, despite the existence of a variety of online articles, there is a theoretical gap on the subject, which is why the work focuses with greater emphasis on the strategies used by companies to customers repeat purchases of clothing in department stores in particular. Also, it is expected to analyze and verify that the strategies carried out by said department stores, promote the repurchase of consumers. On the other hand, the type of research to be used will be descriptive, correlational and non-experimental in nature. Finally, in order to collect information, in-depth interviews will be used with experts on the subject and focus groups with consumers.
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