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Brañez, J., Guizado, G., Irujo, E., Tuesta, M., Vera, V. (2019). Miss Clean [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652567
Brañez, J., Guizado, G., Irujo, E., Tuesta, M., Vera, V. Miss Clean [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652567
@misc{renati/391148,
title = "Miss Clean",
author = "Vera Arias, Vanessa Katherine",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Título: Miss Clean
Autor(es): Brañez Callupe, Javier Cristhian; Guizado Calixto, Grecia Elizabeth; Irujo Ramírez, Eduardo Humberto; Tuesta Velarde, Maritha Steffany; Vera Arias, Vanessa Katherine
Asesor(es): Ramirez Ramirez, Anne Julieth
Palabras clave: Limpieza; Mantenimiento; Moda; Clean; Maintenance; Fashion
Fecha de publicación: 15-jul-2019
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: Miss Clean es una empresa dedicada a la limpieza y mantenimiento de carteras para mujeres ejecutivas y modernas que no disponen de tiempo suficiente para realizar dicha actividad. La empresa está ubicada en el distrito de San Borja para atender los pedidos de nuestro público objetivo, mujeres entre los 25 y 55 años que viven en los distritos de San Borja, San isidro, Surco, La molina y Miraflores del NSE B.
Gracias al análisis del entorno realizado se detectó una necesidad insatisfecha en mujeres que no encuentran un lugar confiable donde hacer el mantenimiento a sus carteras con total garantía. Miss Clean pone a disposición un servicio personalizado donde podrán contactarnos mediante nuestra página web, redes sociales y el personal de recojo se encargará de la recepción en la comodidad de su hogar o centro de laborales.
Nuestro equipo de trabajo está liderado por 5 integrantes altamente calificados para la gestión de las áreas claves de la empresa. La estrategia principal para el éxito del negocio es el enfoque por diferenciación ya que contaremos con una ventaja competitiva a través de un servicio de calidad que genere valor para el cliente. Este proyecto ha sido evaluado efectivamente por diferentes indicadores financieros, obteniendo una tasa interna de retorno (TIR) de 61% y un valor actual neto (VAN) de S/458,308.
Por último, confiamos que el 6.25% la rentabilidad que ofreceremos al inversionista será una propuesta atractiva para atraer el capital necesario para el desarrollo de nuestro plan de negocio.
Miss Clean is a company dedicated to the cleaning and maintenance of portfolios for executive and modern women who do not have enough time to carry out this activity. The company is located in the district of San Borja to meet the requests of our target audience, women between 25 and 55 years living in the districts of San Borja, San Isidro, Surco, La Molina and Miraflores of NSE B. Thanks to the analysis of the environment carried out, an unmet need was detected in women who do not find a reliable place to maintain their portfolios with full guarantees. Miss Clean offers a personalized service where you can contact us through our website, social networks and the pick-up staff will take care of the reception in the comfort of your home or work center. Our team is led by 5 highly qualified members for the management of key areas of the company. The main strategy for business success is the differentiation approach, since we will have a competitive advantage through a quality service that generates value for the client. This project has been effectively evaluated by different financial indicators, obtaining an internal rate of return (IRR) of 61% and a net present value (NPV) of S / 458.308. Finally, we trust that the 6.25% profitability that we offer to the investor will be an attractive proposal to attract the necessary capital for the development of our business plan.
Miss Clean is a company dedicated to the cleaning and maintenance of portfolios for executive and modern women who do not have enough time to carry out this activity. The company is located in the district of San Borja to meet the requests of our target audience, women between 25 and 55 years living in the districts of San Borja, San Isidro, Surco, La Molina and Miraflores of NSE B. Thanks to the analysis of the environment carried out, an unmet need was detected in women who do not find a reliable place to maintain their portfolios with full guarantees. Miss Clean offers a personalized service where you can contact us through our website, social networks and the pick-up staff will take care of the reception in the comfort of your home or work center. Our team is led by 5 highly qualified members for the management of key areas of the company. The main strategy for business success is the differentiation approach, since we will have a competitive advantage through a quality service that generates value for the client. This project has been effectively evaluated by different financial indicators, obtaining an internal rate of return (IRR) of 61% and a net present value (NPV) of S / 458.308. Finally, we trust that the 6.25% profitability that we offer to the investor will be an attractive proposal to attract the necessary capital for the development of our business plan.
Enlace al repositorio: http://hdl.handle.net/10757/652567
Disciplina académico-profesional: Administración y Negocios Internacionales; Marketing; Administración de Empresas
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Negocios Internacionales; Bachiller en Marketing; Bachiller en Administración de Empresas
Fecha de registro: 30-ago-2020
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