Citas bibligráficas
Lajo, N., (2020). La relación entre los factores que inhiben la compra online de ropa casual en tiendas por departamento y el proceso de decisión de compra en mujeres de 25 a 39 años, de NSE B- y C+ de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652644
Lajo, N., La relación entre los factores que inhiben la compra online de ropa casual en tiendas por departamento y el proceso de decisión de compra en mujeres de 25 a 39 años, de NSE B- y C+ de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652644
@misc{renati/391135,
title = "La relación entre los factores que inhiben la compra online de ropa casual en tiendas por departamento y el proceso de decisión de compra en mujeres de 25 a 39 años, de NSE B- y C+ de Lima Metropolitana",
author = "Lajo Ñañez, Nuria Elizabeth",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Today there is a new consumer behavior, where technology is part of their day to day. Lack of time represents less and less of a problem for people, so companies seek to reach them and they can make purchases without the need to leave home. For the solution of this problem, online shopping appears, which remains booming and makes life easier for many customers. However, despite representing something positive for companies, they still present barriers. For this reason, this research aims to determine the relationship between the barriers that inhibit the purchase of casual clothing in department stores in the online channel and the purchase decision. For this, according to the findings, the different risks that revolve around trust were analyzed: functional risk (related to the operation of the product), temporary (product delivery time), financial (the cost of returning a garment) and the reputation (of the store in question), which become barriers as they cannot be mitigated by companies. The results indicated that the functional risk and reputation of the retailers have a positive relationship with the intention to buy. This is because there is a strong distrust of purchasing products online. However, financial risk and temporary risk obtained a negative relationship, which indicates that these types of risks have been mitigated, as consumers show greater confidence.
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