Citas bibligráficas
Santa, A., (2019). Barreras de crecimiento del formato tradicional de venta por catálogo de productos de belleza y la oportunidad del comercio electrónico como medio de venta e intención de compra [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652102
Santa, A., Barreras de crecimiento del formato tradicional de venta por catálogo de productos de belleza y la oportunidad del comercio electrónico como medio de venta e intención de compra [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652102
@misc{renati/390581,
title = "Barreras de crecimiento del formato tradicional de venta por catálogo de productos de belleza y la oportunidad del comercio electrónico como medio de venta e intención de compra",
author = "Santa Cruz Vásquez, Ana Lucía",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In the following research work, we sought in the first instance to know how the current market for catalog sales is to understand what are the growth barriers they have to migrate towards a more digital sale, in this case towards electronic commerce to people who have purchased by Metropolitan Lima catalog. In order to solve and understand the problem, an explanatory study of a non-experimental type was carried out through a mixed method, using two approaches: qualitative and quantitative. The tools used in the first part were in-depth interviews with specialists and focus group to frequent users of catalog purchases. For the second part, 250 people of the target analyzed were found. The investigation gave interesting and quite important results for decision-making, as well as the next strategies that catalog sales companies could take to apply in the future, on the other hand, the importance of sales consultants within of this sales model, although this market has declined the proposal is to investigate new platforms that empower this market as one of the most productive in the country. The importance of having carried out this research is based on giving a broader panorama and the possibility of giving companies catalog sales strategies and focus to new digital platforms to create a greater brand-consumer relationship with the sales consultant and generate greater sales with the user. Finally, create a more digital and modern company.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons