Citas bibligráficas
Arauco, T., (2014). Plan estratégico de mejorías para una empresa dedicada a la consultoría nutricional: Nutriguía [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652057
Arauco, T., Plan estratégico de mejorías para una empresa dedicada a la consultoría nutricional: Nutriguía [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2014. http://hdl.handle.net/10757/652057
@mastersthesis{renati/390540,
title = "Plan estratégico de mejorías para una empresa dedicada a la consultoría nutricional: Nutriguía",
author = "Arauco Lozada, Tania",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2014"
}
This work presents the Strategic Improvement Plan of a starting business, dedicated to the Personalized Nutritional Consultancy: Nutriguia. At present, this business in underway, it is quite informal, with no growing strategies and without an established business plan. Nutriguia stems from two nutritionists that saw a business opportunity in the need of Lima’s population for a personalized counsel in Food and Nutrition, this business opportunity would allow these nutritionists to perform professionally in an independent way. The target public of this business are men and women between 25 and 40 years old that are part of an A and B socioeconomic level, so they are economically active, they have economic stability and they care about their diet, wanting to keep a healthy lifestyle.
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