Citas bibligráficas
Gonzales, P., Lahura, M. (2019). Plataformas digitales y su participación en la ocupabilidad en hoteles 3 estrellas en Miraflores - Lima, 2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651873
Gonzales, P., Lahura, M. Plataformas digitales y su participación en la ocupabilidad en hoteles 3 estrellas en Miraflores - Lima, 2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651873
@misc{renati/390381,
title = "Plataformas digitales y su participación en la ocupabilidad en hoteles 3 estrellas en Miraflores - Lima, 2018",
author = "Lahura Ramos, Marinelly",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This research paper is entitled: “Digital platforms and their participation on occupability in 3 star hotels in Miraflores - Lima, 2018“, which was carried out with the objective of determining whether digital platforms influence hotel occupability of the three star category in Miraflores, one of the most touristic districts of Lima. The same one that has a qualitative approach and type of descriptive-exploratory research because it is mainly based on direct observation and semi-structured interviews with administrators of three-star hotels in Miraflores, tourists, officials in the hotel sector, specialists in digital platforms, e-commerce and hotel digital platform users from whom current information has been obtained from the global and local economy scenario. This research is of paramount importance for the upscale and upscale hotel sector that is no stranger to the use of these platforms and benefits from these interactions by attracting customers and potential customers who base their choice of reservation on information, images and / or videos. In high quality of the details presented by the rooms and areas of the hotel that are displayed on the web, avoiding intermediaries.
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