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Bayona, C., Chopitea, R., Dios, J., Terzi, A., Valladares, S. (2019). La bolsa de juguetes [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651757
Bayona, C., Chopitea, R., Dios, J., Terzi, A., Valladares, S. La bolsa de juguetes [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651757
@misc{renati/390355,
title = "La bolsa de juguetes",
author = "Valladares Granda, Sebastian Miguel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: La bolsa de juguetes
Authors(s): Bayona Palma, Carla Alejandra; Chopitea Revoredo, Renato Alessandro; Dios Navas , Jimena Alejandra; Terzi Urteaga, Andrea Rocío; Valladares Granda, Sebastian Miguel
Advisor(s): Saco Hatchwell, Oscar Eduardo
Keywords: Plataforma digital; Venta de juguetes; Juguetes; Digital platform; Toys for sale; Toys
Issue Date: 25-Nov-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En este trabajo se busca la viabilidad del negocio de La Bolsa de Juguetes, como plataforma online que permite realizar movimientos entre los juguetes, muebles y accesorios de niños y niñas entre 0 y 10 años.
Para validar el siguiente trabajo “La Bolsa de Juguetes”, se realizó una investigación de mercados, mediante diferentes fuentes como por ejemplo las familias limeñas con hijos. En dicha investigación se pudo comprobar que el consumidor peruano se encuentra más propenso a efectuar compras por internet. La tendencia de compras en línea, en el Perú ha sido más lenta; sin embargo, cada vez son más los peruanos que efectúan compras online, teniendo como beneficio que estos no tienen una preferencia por marcas online, por lo que son propensos a experimentar con nuevas marcas.
Con entrevistas realizadas a potenciales clientes hemos detectado que al ser padres primerizos prefieren compra todo nuevo y de marcas conocidas, pero cuando llega el segundo hijo saben que comprar juguetes, muebles o accesorios es un gasto grande y, muchas veces, innecesario. Los perfiles de nuestros consumidores son padres, madres o apoderados de niños o niñas de 0 a 10 años.
Para finalizar, con los análisis financieros del desarrollo de La Bolsa de Juguetes se considera que el proyecto es viable a partir del segundo año.
In this work the viability of the Toy Bag business is sought, as an online platform that allows movements between the toys, furniture and accessories of children between 0 and 10 years. To validate the following work “The Toy Bag”, a market investigation was carried out, through different sources such as Lima families with children. In this investigation it was found that the Peruvian consumer is more prone to make purchases online. The trend of online shopping in Peru has been slower; However, more and more Peruvians make online purchases, with the benefit that they do not have a preference for online brands, so they are likely to experiment with new brands. With interviews with potential clients, we have detected that since they are first-time parents, they prefer to buy everything new and well-known brands, but when the second child arrives they know that buying toys, furniture or accessories is a large and, often, unnecessary expense. The profiles of our consumers are fathers, mothers or guardians of children from 0 to 10 years. Finally, with the financial analysis of the development of the Toy Exchange, the project is considered viable from the second year.
In this work the viability of the Toy Bag business is sought, as an online platform that allows movements between the toys, furniture and accessories of children between 0 and 10 years. To validate the following work “The Toy Bag”, a market investigation was carried out, through different sources such as Lima families with children. In this investigation it was found that the Peruvian consumer is more prone to make purchases online. The trend of online shopping in Peru has been slower; However, more and more Peruvians make online purchases, with the benefit that they do not have a preference for online brands, so they are likely to experiment with new brands. With interviews with potential clients, we have detected that since they are first-time parents, they prefer to buy everything new and well-known brands, but when the second child arrives they know that buying toys, furniture or accessories is a large and, often, unnecessary expense. The profiles of our consumers are fathers, mothers or guardians of children from 0 to 10 years. Finally, with the financial analysis of the development of the Toy Exchange, the project is considered viable from the second year.
Link to repository: http://hdl.handle.net/10757/651757
Discipline: Administración y Negocios Internacionales; Administración y Marketing; Contabilidad y Administración
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Marketing; Bachiller en Contabilidad y Administración
Register date: 23-Apr-2020
This item is licensed under a Creative Commons License