Citas bibligráficas
Cueva, F., Félix, K., Macedo, C., Romero, M., Wiese, J. (2019). Proyecto Pishpira Salsa de Cocona con Ají Charapita [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651746
Cueva, F., Félix, K., Macedo, C., Romero, M., Wiese, J. Proyecto Pishpira Salsa de Cocona con Ají Charapita [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651746
@misc{renati/390327,
title = "Proyecto Pishpira Salsa de Cocona con Ají Charapita",
author = "Wiese Armebianchi, José Alejandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present project of business of cocona sauce with aji charapita by the name of “Pishipira“ shows its feasibility of execution, in support of the study carried out in Metropolitan Lima to the sectors of socioeconomic level “A”, “B” and “C”, according to the evidence that there is no consistent presence in the current market of sauces based on products originating from the jungle. People who want to try new flavors to complement their snacks and/or meals do not find greater diversity of sauces. There is also a lack of supply in markets, restaurants, points of sale or direct suppliers that offer this type of mass consumption products. Therefore, the lack of Amazonian sauces in the Lima market produces a notable dissatisfaction among consumers. In order to carry out this project, interviews and surveys were carried out on the target segment of approximately 20 persons in the age group 25-55 years, of whom 60 per cent were men and 40 per cent were women. In addition, the food industry was analysed in depth to consider the resources needed to implement the project. Finally, with this process it was possible to know that the initial investment of the business is of 34,043.63 soles and the net profit has to generate in the first year is of -23,234.46 soles, -178,494.58 soles in the second year and for the third year would ascend to 303,913.43 soles.
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