Citas bibligráficas
Barzola, C., Jong, I. (2019). Plan de Negocios propuesto para la creación de la microempresa de Tejidos a mano y Crochet: “Mona´s Hand-Knitted” [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648650
Barzola, C., Jong, I. Plan de Negocios propuesto para la creación de la microempresa de Tejidos a mano y Crochet: “Mona´s Hand-Knitted” [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648650
@mastersthesis{renati/386368,
title = "Plan de Negocios propuesto para la creación de la microempresa de Tejidos a mano y Crochet: “Mona´s Hand-Knitted”",
author = "Jong Caffo, Irma Vanessa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present work is based on the proposal of a business plan for the creation of a microbusiness of hand-made dresses and vests. The idea is based on the need to formalize this business that is currently underway, but informally and due to the good reception and increased demand that it is having for the quality of its products, it requires taking the next step in terms of growth as a company. We have carried out an analysis of the environment, the characteristics of our current and potential clients, as well as the economic and financial projection. The proposal to create a microbusiness response to the annual projected sales total, as well as the intention of accessing some tax benefits and governments that currently drive the development and formalization of companies in our country. In order to have a global vision of the project and determine the competitive advantage of this microbusiness, we have relied on developing various models and analysis tools such as PESTEL, SWOT ANALYSIS, CANVAS, among others. Our strategic plan has an advantage differentiation approach for what we are supporting from the proposed marketing plan. Sales prices have been determined based on a cost structure that we have assembled, as well as the analysis of our current market. This has resulted in a positive projection of economic and financial profitability, which confirms the viability of the project.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons