Citas bibligráficas
Garrido, J., Sullca, S. (2024). La comunicación digital y la gobernanza de la municipalidad distrital de Guadalupe, 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/19451
Garrido, J., Sullca, S. La comunicación digital y la gobernanza de la municipalidad distrital de Guadalupe, 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/19451
@misc{renati/381084,
title = "La comunicación digital y la gobernanza de la municipalidad distrital de Guadalupe, 2023",
author = "Sullca Farge, Serenella Karen",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The objective of this research was to determine the influence of digital communication on the governance of the District Municipality of Guadalupe. In this quantitative correlational study, the survey and the Likert-type scale questionnaire were used as a data collection instrument, which was applied to a sample of 381 citizens. To analyze the data, the Kolmogorov or Shpiro-Wilks normality test was used and the Pearson coefficient was used to assess the correlation of the variables. The results showed low interaction on social networks, that there was a strong positive correlation between digital communication and governance in the Municipality, with a Pearson value of 0.97. Likewise, a low valuation will be observed for municipal governance. It was concluded that digital communication influences governance significantly, because municipal management communication is not interrelated with citizen participation
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