Bibliographic citations
Vergara, M., (2023). Estrategias de marketing de contenidos en las ventas de la empresa María Belén de Cajamarca, 2022 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10488
Vergara, M., Estrategias de marketing de contenidos en las ventas de la empresa María Belén de Cajamarca, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10488
@misc{renati/381059,
title = "Estrategias de marketing de contenidos en las ventas de la empresa María Belén de Cajamarca, 2022",
author = "Vergara Alegría, María Belén",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The objective of this research work is to implement content marketing strategies in the sales of the company María Belén de Cajamarca, since it has been seen that due to the marketing plan, good economic results have been obtained in other companies in the province and nationally. This research is of the applied type of pre experimental design, longitudinal cut and experimental scope, the population would be the María Belén medical center. As data collection techniques, the registration forms were used, with which it was obtained as a result that before the implementation the highest amount in the years of 2019, 2020 and 2021 was S/ 252,018.57, being from the year 2021 with more income; By applying the five marketing strategies, more profits were obtained in 2022 with an average of S/ 200,512.20. As a conclusion, it was obtained that the implementation of marketing strategies helped to improve sales, and to be able to achieve a better position in the health sector and, as a consequence, to be one of the most sought-after clinics.
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