Citas bibligráficas
Flores, M., Rivera, F. (2024). Redes Sociales y actitud de los clientes de la Joyería Golden Love en la ciudad de Piura 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/27111
Flores, M., Rivera, F. Redes Sociales y actitud de los clientes de la Joyería Golden Love en la ciudad de Piura 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/27111
@misc{renati/380504,
title = "Redes Sociales y actitud de los clientes de la Joyería Golden Love en la ciudad de Piura 2022",
author = "Rivera Palacios, Fiorella Yohany",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
This resaerch focused on the Gokden Love jewlery located in Piura and had as general objective to settle the relationship between the social networks and the attitude of the customers of the mentiond jewlery in 2022. The developed tesearch was applied type, correlational level and cross section. A survey was chosen like technique for its development and a 18 items questionnaire was elaborated to collect data about the perception of the customers about the jewlery`s social network and their attitude towards the company. under study. With a simple random, a sample of 335 customers who had visited the fan page of the jewlery, where survey. When processing the data with the Kolmogorov Smnirnoff test, it was detected that they did not follow a normal distribution so the Spearman Rho was applied. With that test it was demostrated that there is a médium and positive correlation between the social networks and the attitude of the customers of Golden Love jewlery, obtaining a 0.000 (p < 0,05) significance and a 0.409 Spearman Rho coeficiente
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