Citas bibligráficas
Carrión, J., Cabanillas, R. (2022). Endomarketing y su relación con la rotación de personal de la empresa Bectek Contratistas de Trujillo, 2021 [Tesis, Universidad Privada Antenor Orrego. Facultad de Ciencias Económicas]. https://hdl.handle.net/20.500.12759/9439
Carrión, J., Cabanillas, R. Endomarketing y su relación con la rotación de personal de la empresa Bectek Contratistas de Trujillo, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego. Facultad de Ciencias Económicas; 2022. https://hdl.handle.net/20.500.12759/9439
@misc{renati/380411,
title = "Endomarketing y su relación con la rotación de personal de la empresa Bectek Contratistas de Trujillo, 2021",
author = "Cabanillas Carpio, Renato Martin",
publisher = "Universidad Privada Antenor Orrego. Facultad de Ciencias Económicas",
year = "2022"
}
The main objective of this research was: To determine the level of influence of endomarketing in the personnel turnover of the workers of the company Bectek Contratistas de Trujillo, 2021; for which a non-experimental, cross-sectional, correlational investigation was used, in a sample of 56 company employees, applying two questionnaires, obtaining as a result that the dimensions of endomarketing influence inversely on staff turnover, obtaining significance levels less than 0.05 according to Spearman, the research concludes that endomarketing significantly influences in a weak negative way (inverse relationship) in staff turnover by obtaining a correlation index of -0.461 and a significance level of 0.000<0.05 according to Spearman and a Chi Square value of 7.273 > the tabulated chi square of 3.8415 with a significance of 0.007 < 0.05.
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