Citas bibligráficas
Sánchez, F., Vilchez, J. (2023). Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10364
Sánchez, F., Vilchez, J. Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10364
@misc{renati/379371,
title = "Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT",
author = "Vilchez Diaz, Jerson Braayan",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The present research work called Digital Marketing Plan to increase sales of the company Intelglobal SAT located in 2022, located Calle los cocoteros housing 7 No. 470 Urb. El Golf, Trujillo - La Libertad. The objective of which was to develop a digital marketing plan that allows to increase the sales of the company Intelglobal SAT, in 2022. It was a non-experimental cross-sectional research which took 382 respondents as a sample. The instruments that were applied was the survey directed to the clients. To achieve this goal, a diagnosis of the current situation of sales and digital marketing in Intelglobal SAT was made, the dimensions of marketing were measured as well as the quality of service perceived by customers. The digital marketing plan was developed, which carried out a SWOT, which resulted in strategies that allowed a percentage increase in sales with the marketing plan in Intelglobal SAT. The evaluation of the marketing plan, a cost benefit is 3.25 soles for each sun invested. On the other hand, the IRR of 96.63%, which is greater than the cost of capital, which is 25.97%, provided by the financial entity BBVA; because the cost benefit is greater than one, the project is economically viable for its application For this reason, it is confirmed with the applied hypothesis test, with a bilateral significance of 0.001, which accepts the alternative hypothesis that the digital marketing plan increases the sales of the company IntelGlobal SAT for the year 2022 with 95% confidence.
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