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Sánchez, F., Vilchez, J. (2023). Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10364
Sánchez, F., Vilchez, J. Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10364
@misc{renati/379371,
title = "Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT",
author = "Vilchez Diaz, Jerson Braayan",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
Title: Plan de marketing Digital para incrementar las ventas de la empresa Intelglobal SAT
Advisor(s): Landeras Pilco, María Isabel
Keywords: Plan de Marketing; Marketing Digital
OCDE field: http://purl.org/pe-repo/ocde/ford#2.11.04
Issue Date: 2023
Institution: Universidad Privada Antenor Orrego - UPAO
Abstract: El presente trabajo de investigación llamado Plan de marketing Digital para
incrementar las ventas de la empresa Intelglobal SAT ubicada en 2022, ubicada
Calle los cocoteros vivienda 7 Nro. 470 Urb. El Golf, Trujillo - La Libertad. La cual
tuvo como objetivo Elaborar un plan de marketing digital que permita incrementar
las ventas de la empresa Intelglobal SAT, en 2022. Fue investigación no
experimental transversal la cual tomó como muestra 382 encuestados. Los
instrumentos que se aplicó fue la encuesta dirigida a los clientes.
Para lograr dicho fin se realizó un diagnóstico de la situación actual de las ventas y
marketing digital en Intelglobal SAT, se midió las dimensiones del marketing al igual
que la calidad de servicio percibida en los clientes. Se elaboró el plan de marketing
digital el cual se realizó un FODA el cual dio como resultados estrategias que
permitieron incrementar un porcentaje las ventas con el plan de marketing en
Intelglobal SAT.
La evaluación del plan de marketing un beneficio costo es de 3.25 soles por cada
sol invertido, Por otro lado, la TIR de 96.63% que es mayor al costo del capital que
es de 25.97% brindado por la entidad financiera BBVA; debido a que el beneficio
costo es mayor a uno, el proyecto es viable económicamente para su aplicación
Por ello se confirma con la prueba de hipótesis aplicada, con una significancia
bilateral de 0.001, la cual se acepta la hipótesis alternativa de que el plan de
marketing digital incrementa las ventas de la empresa IntelGlobal SAT para el año
2022 con un 95% de confianza.
The present research work called Digital Marketing Plan to increase sales of the company Intelglobal SAT located in 2022, located Calle los cocoteros housing 7 No. 470 Urb. El Golf, Trujillo - La Libertad. The objective of which was to develop a digital marketing plan that allows to increase the sales of the company Intelglobal SAT, in 2022. It was a non-experimental cross-sectional research which took 382 respondents as a sample. The instruments that were applied was the survey directed to the clients. To achieve this goal, a diagnosis of the current situation of sales and digital marketing in Intelglobal SAT was made, the dimensions of marketing were measured as well as the quality of service perceived by customers. The digital marketing plan was developed, which carried out a SWOT, which resulted in strategies that allowed a percentage increase in sales with the marketing plan in Intelglobal SAT. The evaluation of the marketing plan, a cost benefit is 3.25 soles for each sun invested. On the other hand, the IRR of 96.63%, which is greater than the cost of capital, which is 25.97%, provided by the financial entity BBVA; because the cost benefit is greater than one, the project is economically viable for its application For this reason, it is confirmed with the applied hypothesis test, with a bilateral significance of 0.001, which accepts the alternative hypothesis that the digital marketing plan increases the sales of the company IntelGlobal SAT for the year 2022 with 95% confidence.
The present research work called Digital Marketing Plan to increase sales of the company Intelglobal SAT located in 2022, located Calle los cocoteros housing 7 No. 470 Urb. El Golf, Trujillo - La Libertad. The objective of which was to develop a digital marketing plan that allows to increase the sales of the company Intelglobal SAT, in 2022. It was a non-experimental cross-sectional research which took 382 respondents as a sample. The instruments that were applied was the survey directed to the clients. To achieve this goal, a diagnosis of the current situation of sales and digital marketing in Intelglobal SAT was made, the dimensions of marketing were measured as well as the quality of service perceived by customers. The digital marketing plan was developed, which carried out a SWOT, which resulted in strategies that allowed a percentage increase in sales with the marketing plan in Intelglobal SAT. The evaluation of the marketing plan, a cost benefit is 3.25 soles for each sun invested. On the other hand, the IRR of 96.63%, which is greater than the cost of capital, which is 25.97%, provided by the financial entity BBVA; because the cost benefit is greater than one, the project is economically viable for its application For this reason, it is confirmed with the applied hypothesis test, with a bilateral significance of 0.001, which accepts the alternative hypothesis that the digital marketing plan increases the sales of the company IntelGlobal SAT for the year 2022 with 95% confidence.
Link to repository: https://hdl.handle.net/20.500.12759/10364
Discipline: Ingeniería Industrial
Grade or title grantor: Universidad Privada Antenor Orrego. Facultad de Ingeniería
Grade or title: Ingeniero Industrial
Juror: Muller Solón, José Antonio; De la Rosa Anhuaman, Filiberto; León Culquichicón, Filiberto
Register date: 27-Feb-2023
This item is licensed under a Creative Commons License