Citas bibligráficas
Zapata, M., (2020). Las redes sociales y su influencia en el proceso de compra de ropa y accesorios de los jóvenes piuranos de la generación Z año 2020 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/6872
Zapata, M., Las redes sociales y su influencia en el proceso de compra de ropa y accesorios de los jóvenes piuranos de la generación Z año 2020 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2020. https://hdl.handle.net/20.500.12759/6872
@misc{renati/379169,
title = "Las redes sociales y su influencia en el proceso de compra de ropa y accesorios de los jóvenes piuranos de la generación Z año 2020",
author = "Zapata Quiroz, Milena del Pilar",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2020"
}
This research has been carried out with the aim of determining the level of influence of social networks in the process of buying clothes and accessories for young Piurans of Generation Z in 2020. The type of research according to the purpose was basic, according to the contrast technique was explanatory, non-experimental and cross-sectional, the population was made up of people from the Department, Province and District of Piura, the criteria applied samples It was the definition of age that was given to Generation Z, in this case people within the established territory but who were between 11 and 24 years of age. As As data collection techniques, the survey and the interview were used, as instruments a Likert scale questionnaire and an interview guide, for hypothesis testing, Pearson's Chi Square Test was applied and the Contingency Coefficient was calculated for To measure the level of association between variables, for the qualitative analysis the open coding of the dimensions was used, for the analysis of quantitative and qualitative data it was used the triangulation of data. It was concluded that social networks influence at a medium level in the process of buying Generation Z clothes and accessories, WhatsApp being the network most used by them, this is due to the daily use of social networks by young people, social and economic factors, being the process of ruling out differences the one that prevails in them when making a purchase, it was recommended to small companies or businesses to use social networks as a means of advertising due to low costs, easy use and medium to through which to get more feedback.
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