Bibliographic citations
Acuña, K., Evangelista, K. (2021). Marketing de servicios y su relación con la fidelización de clientes en compartamos financiera, agencia Trujillo centro año 2019 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/7352
Acuña, K., Evangelista, K. Marketing de servicios y su relación con la fidelización de clientes en compartamos financiera, agencia Trujillo centro año 2019 [Tesis]. PE: Universidad Privada Antenor Orrego; 2021. https://hdl.handle.net/20.500.12759/7352
@misc{renati/379051,
title = "Marketing de servicios y su relación con la fidelización de clientes en compartamos financiera, agencia Trujillo centro año 2019",
author = "Evangelista Mori, Kateri Cintia",
publisher = "Universidad Privada Antenor Orrego",
year = "2021"
}
The objective of this research is to determine the relationship between service marketing and customer loyalty at Compartamos Financiera, Trujillo Centro agency - 2019. For this reason, our problem statement is: What relationship exists between service marketing and loyalty of clients in Compartamos Financiera, agency Trujillo Centro - 2019? and being the hypothesis, There is a relationship between service marketing and customer loyalty in Compartamos Financiera, Trujillo Centro agency - 2019. This research is Descriptive - Correlational, a Simple Random sampling was carried out consisting of 2,544 clients, taking as the result was a sample of 334 clients, which was used as an instrument, a questionnaire and a database. Concluding that the relationship between service marketing and customer loyalty at Compartamos Financiera, Trujillo Centro agency - 2019 is a moderate positive relationship (Pearson's R =, 576.)
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