Citas bibligráficas
Córdova, C., Cruz, L. (2022). Marketing relacional y el posicionamiento de la empresa informática & Networking S.A.C., Trujillo, 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9565
Córdova, C., Cruz, L. Marketing relacional y el posicionamiento de la empresa informática & Networking S.A.C., Trujillo, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9565
@misc{renati/378743,
title = "Marketing relacional y el posicionamiento de la empresa informática & Networking S.A.C., Trujillo, 2021",
author = "Cruz Urbina, Leyli Jaslin",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The present investigation established the relationship between relationship marketing and the positioning of the company Informática & Networking S.A.C., Trujillo, 2021. The problem was: What is the relationship between relationship marketing and the positioning of the company Informática & Networking S.A.C., Trujillo, 2021? The hypothesis was relational marketing has a direct relationship in the positioning of the company Informática & Networking S.A.C., Trujillo, 2021. The methodology was based on a correlational design, for the analysis of the information the statistical software SPPS version 25 and Chi square was used to test the hypothesis. Through the results of the research, it was possible to contrast the hypothesis and it was concluded that relationship marketing strategies have a significantly weak relationship with the positioning of the company, because the value of the chi square is 0.162. A medium low level of relational marketing was recorded, users do not perceive an optimal customer focus, low level of loyalty programs and service personalization, however, a medium level of positioning was recorded.
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