Citas bibligráficas
Romero, M., Torres, T. (2023). Eficacia del programa piloto de radio para difundir el programa de inclusión social “Contigo“ en el distrito de Bambamarca 2022 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10092
Romero, M., Torres, T. Eficacia del programa piloto de radio para difundir el programa de inclusión social “Contigo“ en el distrito de Bambamarca 2022 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10092
@misc{renati/378119,
title = "Eficacia del programa piloto de radio para difundir el programa de inclusión social “Contigo“ en el distrito de Bambamarca 2022",
author = "Torres Prado, Tania Eliana",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The main objective of this research was to evaluate the effectiveness of the radio pilot program to disseminate the ““With You““ Social Inclusion Program in the District of Bambamarca 2022. It was evidenced that this means of mass communication is part of the daily life of the inhabitants, promoting that the community is actively involved. The methodology was non-experimental and of a simple descriptive design, the study sample consisted of 125 people, between men and women over 18 years of age, applying the survey as a technique and the questionnaire as the instrument. Being the result that the pilot radio program ““Contigo al día““, regarding the knowledge about the Social Inclusion Program was that the residents had some knowledge of it; the reach that the radio pilot program obtained was according to the social environment to which it is directed, both in time, duration and information; and the perception of value of the program shows us that there is an interest in receiving the information provided. It is concluded that the pilot radio program ““Contigo al día““ was very effective with 62%, to disseminate the ““Contigo““ social inclusion program in the District of Bambamarca
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