Citas bibligráficas
Montenegro, M., (2020). Estrategia de comunicación para promover la participación ciudadana en valle palmeras de san Andrés, en el marco del plan distrital de seguridad ciudadana de Víctor Larco herrera, Trujillo, 2019 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/6411
Montenegro, M., Estrategia de comunicación para promover la participación ciudadana en valle palmeras de san Andrés, en el marco del plan distrital de seguridad ciudadana de Víctor Larco herrera, Trujillo, 2019 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2020. https://hdl.handle.net/20.500.12759/6411
@misc{renati/378087,
title = "Estrategia de comunicación para promover la participación ciudadana en valle palmeras de san Andrés, en el marco del plan distrital de seguridad ciudadana de Víctor Larco herrera, Trujillo, 2019",
author = "Montenegro Castillo, Mayra Caroline",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2020"
}
The research aimed to identify the most appropriate communication strategy to promote citizen participation in Valle Palmeras de San Andrés, within the framework of the District Plan for Citizen Security of Víctor Larco Herrera, Trujillo, 2019. To collect the information, the variable was operationalized citizen participation through seven indicators contained in two dimensions: Law and civil responsibility and Politics. The reference communication strategies in this work were: Public advocacy with mass media, public advocacy with alternative media and citizen mobilization. The qualitative approach was used and the design chosen was the simple descriptive one. Four focus group sessions were held with 23 participants in total, which allowed categorizing four proposals from the residents of Valle Palmeras de San Andrés, these were technically evaluated in a round table with the representatives of the District Committee on Citizen Security; while the normative validation was carried out with the content analysis of the 2019 District Citizen Security Plan; When identifying the indicators of the communication strategy, it was decided that the option of public advocacy with alternative means of communication is the most appropriate to promote citizen participation in the residents of Valle Palmeras de San Andrés in the fight against citizen insecurity. It is suggested to integrate the leaders of the populated center to the WhatsApp social network that manages Citizen Security of the district municipality Víctor Larco Herrera; Also, it is suggested to sensitize and keep the residents of Valle Palmeras de San Andrés informed through pertinent printed material, for effective communication and communication for social change.
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