Bibliographic citations
Díaz, D., (2019). Análisis FODA para proponer un plan de ventas en la empresa de transportes Royal Palace's S.A. en el distrito de Trujillo - 2019 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/5752
Díaz, D., Análisis FODA para proponer un plan de ventas en la empresa de transportes Royal Palace's S.A. en el distrito de Trujillo - 2019 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2019. https://hdl.handle.net/20.500.12759/5752
@misc{renati/377796,
title = "Análisis FODA para proponer un plan de ventas en la empresa de transportes Royal Palace's S.A. en el distrito de Trujillo - 2019",
author = "Díaz Rojas, Daniel Heraclito",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2019"
}
The present investigation has been divided into five chapters. In the first chapter we give an account of the problematic reality existing in the Transport Royal Palace’s company, identifying the need to improve the profitability of the sales through the A.D.F.O. analysis of the company regarding the transport service of the Trujillo - Cajamarca route. In the second Chapter the Theoretical Framework is developed, everything concerning the ""SWOT Analysis"", ""Sales Plan"" and ""Organization Chart"", having emphasis in the theoretical base in which we will apply the A.D.F.O for the transport service of the Trujillo – Cajamarca route. In the third chapter will be exposed to the methodology used, establishing the type and research methods used, later in the fourth chapter the results are presented, tabulating the answers to the questions asked in the user surveys of the services and the results of the interview, in the same way the results are developed, they are discussed. Finally, in the fifth chapter the proposal of sales plan is presented, to demonstrate that the A.D.F.O analysis, was used to determine the THREATS WEAKNESSES OPPORTUNITIES AND STRENGTHS, of the transportation service, which would allow to develop a sales plan to increase the sale of tickets. of the Transport Royal Palace’s Company.
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