Citas bibligráficas
Alcantara, C., Fernandez, G. (2017). Propuesta de una estrategia basada en el social media marketing para potenciar la imagen de la empresa Latin Catering SAC - Trujillo, 2016 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3456
Alcantara, C., Fernandez, G. Propuesta de una estrategia basada en el social media marketing para potenciar la imagen de la empresa Latin Catering SAC - Trujillo, 2016 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3456
@misc{renati/377398,
title = "Propuesta de una estrategia basada en el social media marketing para potenciar la imagen de la empresa Latin Catering SAC - Trujillo, 2016",
author = "Fernandez Rimac, Graciela Rosa Victoria",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The present study was carried out with the purpose of proposing a strategy based on social media marketing to enhance the image of the company Latin Catering SAC of the city of Trujillo 2016. The problem formulated for the research was: A proposal of strategy based on Social media marketing will boost the image of the company Latin Catering SAC of the city of Trujillo 2016? And you had as hypothesis: A proposal of strategy based on social media marketing will enhance the image of the company Latin Catering SAC of the city of Trujillo 2016. As specific objectives we had: Establish the most effective social media marketing strategy to empower The image of the company Latin Catering SAC, identify which is the most used social network by the clients of Latin Catering SAC, determine the level of visibility, interaction and influence of the social networks to enhance the image of the company Latin Catering SAC, to identify The current image that customers have with regard to the company Latin Catering SAC. With a population of 351 clients. For the investigation, a sample of 184 clients was calculated. The design of the research used was non-experimental cross- sectional of a single box, as far as the techniques and instruments of data collection were used the survey and the interview. The conclusion reached was: that there is sufficient evidence for Demonstrate that a strategy proposal based on social media marketing will enhance the image of the company Latin Catering SAC of the city of Trujillo 2016.
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