Citas bibligráficas
Davila, L., Dionicio, J. (2017). La comunicación online y su influencia en la decisión de compra del cliente de la Empresa Platanitos de la ciudad de Trujillo en el año 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3464
Davila, L., Dionicio, J. La comunicación online y su influencia en la decisión de compra del cliente de la Empresa Platanitos de la ciudad de Trujillo en el año 2017 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3464
@misc{renati/377366,
title = "La comunicación online y su influencia en la decisión de compra del cliente de la Empresa Platanitos de la ciudad de Trujillo en el año 2017",
author = "Dionicio Vicente, Josselyn Janeth",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The present study was carried out with the purpose of determining the relationship between the online communication and the purchase decision of the clients of the company Platanitos of the city of Trujillo in the year 2017. The problem of our investigation was: Is there a relationship between online communication and the purchase decision of the client of the company Platanitos of the city of Trujillo?, which had as hypothesis: The online communication has a positive influence on the decision to purchase the customer of the company Platanitos in the city of Trujillo year 2017. Among our specific objectives we have: Identify the level of decision of online purchase of customers of bananitos mediente the social networks, Determine the level of decision of purchase mediente the use of the online publicity, To assess the level of importance for the clients of the advertising formats offered by the company platanitos, Measure the level of intention of customers purchase d e Platanitos and Determine the level of influence of online communication on the decision factors of purchase of customers of the company. With a population of 302 customers. For the investigation, a sample of 136 clients was calculated. The design of the research used was cross-sectional correlational type, as far as the techniques and instruments of data collection were used the survey and the interview. The conclusion reached was: It was identified that there is a significant level of relationship between online communication and the purchase decision between online communication and the decision to purchase the customers of the company Platanitos in the city of Trujillo in 2017.
IMPORTANTE
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