Citas bibligráficas
Alvarez, N., Díaz, O. (2017). Plan de marketing mix ampliado para incrementar las ventas del Restaurante Doña Fefita de Trujillo en el año 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3489
Alvarez, N., Díaz, O. Plan de marketing mix ampliado para incrementar las ventas del Restaurante Doña Fefita de Trujillo en el año 2017 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3489
@misc{renati/377166,
title = "Plan de marketing mix ampliado para incrementar las ventas del Restaurante Doña Fefita de Trujillo en el año 2017",
author = "Díaz Castillo, Otto Diego Alonso",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
This investigation developed with the aim to determine if the Marketing plan Extended Mix allows to increase significantly the sales in the Restaurant ““Dona Fefita““ of Trujillo in the year 2017. It is a quasi-experimental investigation of an alone group with observation before and after the marketing plan applies Extended Mix; One took pensioners and sporadic clients as a sample, of the restaurant Dona Fefita, Trujillo 2017; a questionnaire has been used to gather the information of variable in study; the information was processed in Excel and the statistical software of social sciences SPSS V23. The results of the investigation appear in tables, statistical figures and texts. The statistical result calculated by means of Wilcoxon's test for related samples (pretest and pos test) is Sig. (Bilateral) 0,000, with a confidence of 95 %, and Sig. P = 0.000 0.05. This means that the marketing plan extended mix allows to increase significantly the sales in the Restaurant ““Dona Fefita““ of Trujillo in the year 2017. In consequence there is accepted the hypothesis of investigation. The levels of the sales in the pretest of the variable sales have an average level with 70 % and in the post test of the variable sales have a high level with 76 %. This investigation ensues from supreme relevancy since it contributes new looks on the importance of the marketing, provided that definitively this one has a positive impact in the sales at the moment of promoting a product and as final result, improving the sales of the above mentioned product. With the help of a marketing plan it is possible to gather all the market researches realized by the company, the aims of marketing to obtaining, the strategies to helping and the planning to continuing; having the possibility of coming to new public and of identifying the behavior of the buyers, which will allow to calibrate the strategies of marketing and of sales to optimize the competitive advantages at the moment of promoting the products and of this one it forms to offer the client what searches of effective form.
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