Citas bibligráficas
Tesen, W., (2017). Plan de marketing para mejorar el posicionamiento de mercado en la Empresa Textiles Allegra S.A.C en el distrito de Trujillo - La Libertad en el año 2017 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3496
Tesen, W., Plan de marketing para mejorar el posicionamiento de mercado en la Empresa Textiles Allegra S.A.C en el distrito de Trujillo - La Libertad en el año 2017 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3496
@misc{renati/377165,
title = "Plan de marketing para mejorar el posicionamiento de mercado en la Empresa Textiles Allegra S.A.C en el distrito de Trujillo - La Libertad en el año 2017",
author = "Tesen Chang, Whitnin Scarlet",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
This research aims to develop a marketing plan for the company Textiles Allegra S.A.C through a diagnosis of strategies in order to be properly applied and to improve market positioning in the district of Trujillo - La Libertad in 2017. We used the research design of applied - descriptive type, of a cross section of a single group, as well as the analytical and scientific methods for the analysis of the research. The population studied was made up of 384 inhabitants of the district of Trujillo. The techniques of the survey, interview and observation were used to collect data. Through the results obtained from the investigation it was determined that the current positioning of the company Textiles Allegra SAC is affordable and with little variety. With this research it was concluded that the implementation of a marketing plan will significantly improve the market position in the company Textiles Allegra SAC, since all the strategies proposed will have an impact on the company's positioning in the consumer's mind more appropriately. Improve your market positioning, which will be based on comfortable prices and high variety.
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