Citas bibligráficas
Acuña, L., (2018). Programas de responsabilidad social externa y su influencia en la imagen corporativa. Empresa agroindustrial Laredo S.A.A. 2016 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/4423
Acuña, L., Programas de responsabilidad social externa y su influencia en la imagen corporativa. Empresa agroindustrial Laredo S.A.A. 2016 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2018. https://hdl.handle.net/20.500.12759/4423
@misc{renati/377158,
title = "Programas de responsabilidad social externa y su influencia en la imagen corporativa. Empresa agroindustrial Laredo S.A.A. 2016",
author = "Acuña Florian, Luz Adriana Victoria",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2018"
}
This research entitled ““External Social Responsibility Programs and their influence on Corporate Image. Laredo Agroindustrial Company S.A.A., 2016““ has the overall objective of determining the level of influence of external social responsibility programs on the Laredo Agroindustrial Company S.A.A.’s corporate image during the year 2016. The specific objectives were establish the community’s knowledge and perception regarding the dimensions of the company’s external social responsibility, like so identify which initiative and program of external social responsibility is better perceived by the community. Likewise, determine the company’s corporate image perceived by the community of Laredo. There search was quantitative and for the gathering of data a survey was applied that was developed through a series of 22 questions. The simple size was determined using simple random sampling and the simple was distributed by age and gender through stratified random sampling. The Pearson correlation test was used to determine the relationship between variables. Through the investigation it was revealed that the influence of external social responsibility programs on the corporate image of the Laredo Agroindustrial Company S.A.A. is low. It was also found that there is a high percentage of ignorance of the dimensions of ESR, with the environmental dimension being the least known, while the perception regarding the dimensions of ESR is moderate. The best perceived social program is Estudiar para triunfar and the best perceived environmental initiative is the reference to soil care. Finally, the corporate image of the Laredo Agroindustrial Company S.A.A. is moderate.
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