Citas bibligráficas
Guerrero, J., Vega, F. (2017). Evaluación de los resultados de la implementación de la estrategia: Agente BCP en la ciudad de Trujillo - Cercado - 2016 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/3469
Guerrero, J., Vega, F. Evaluación de los resultados de la implementación de la estrategia: Agente BCP en la ciudad de Trujillo - Cercado - 2016 [Tesis]. : Universidad Privada Antenor Orrego; 2017. https://hdl.handle.net/20.500.12759/3469
@misc{renati/376663,
title = "Evaluación de los resultados de la implementación de la estrategia: Agente BCP en la ciudad de Trujillo - Cercado - 2016",
author = "Vega Cabanillas, Fernando Gonzalo",
publisher = "Universidad Privada Antenor Orrego",
year = "2017"
}
The purpose of this research was to evaluate the results of the implementation of the market development strategy: Agent BCP, implemented by the Bank of Credit of Peru in the city of Trujillo - Fenced. It has been used as a research sample of clients and non- clients of BCP, made up of 7200, who carry out their operations through the various alternative channels, obtaining a sample of 384 clients, the design of single-box contrasts pertaining to descriptive studies pre experimental. The methodology used was an 18-question survey aimed at the bank's clients and non-clients, to verify if they had knowledge of the channels of attention of the banks. The results of the investigation have allowed to identify the market share of Agent BCP, with a high percentage representing 36% in the city of Trujillo, and it has been determined that there is a high level of positioning, since in the market of banking agents is 64%, could also be identified as main advantages and disadvantages, the most outstanding time saving, closeness, speed of care, however, in some cases manifests lack of money as the main disadvantage , in addition to this it was also possible to see the most frequent operations, withdrawals, payments of services, deposits and transfers. Finally it is concluded that a study must be carried out to evaluate the level of positioning and loyalty that the clients have with respect to the BCP Agent.
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