Citas bibligráficas
Lopez, M., Yparraguirre, C. (2016). Plan de comunicación de marketing para incrementar la recaudación tributaria de la Municipalidad Distrital de Simbal de la Provincia de Trujillo del año 2016 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1960
Lopez, M., Yparraguirre, C. Plan de comunicación de marketing para incrementar la recaudación tributaria de la Municipalidad Distrital de Simbal de la Provincia de Trujillo del año 2016 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/1960
@misc{renati/376449,
title = "Plan de comunicación de marketing para incrementar la recaudación tributaria de la Municipalidad Distrital de Simbal de la Provincia de Trujillo del año 2016",
author = "Yparraguirre Gomez, Cinthya",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
This research was conducted in order to develop a Marketing Communication Plan to increase the Revenue of the District Municipality of Simbal in the province of Trujillo in 2016. Our main objective To determine how the Marketing Plan based on a situational analysis will influence the Revenue of the District Municipality of Trujillo province Simbal To fulfill this objective a situational analysis to know in what situation the municipality was in relation to their taxpayers, why proceeded to carry out a survey of a sample of 50 taxpayers Simbal people, so be clear applied that type of advertising can be applied. In the Marketing Communication Plan was obtained as advertising main options: activations and advertising panels; promotions: tax amnesty to 100% and fractionation; in merchandasing: keychains and pens. The results show that income tax revenue of the municipality before you applied the plan reflected a reduced amount; and they had informed their taxpayers; and after applying the communications plan, a radical increase was obtained as taxpayers were oriented and motivated to pay their taxes, thus obtaining benefits for the population. Finally we can conclude that the Communication Plan Marketing significantly influenced tax revenues, also allowed us to inform taxpayers about the types of taxes to be paid and the benefits it provides is to meet the payment of the same.
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