Citas bibligráficas
Torres, M., Vasquez, P. (2017). Nivel de importancia de la Cultura Organizacional Orientada al Mercado (COM) desde una perspectiva del marketing: caso Hotel Libertador de la ciudad de Trujillo, 2015 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/3109
Torres, M., Vasquez, P. Nivel de importancia de la Cultura Organizacional Orientada al Mercado (COM) desde una perspectiva del marketing: caso Hotel Libertador de la ciudad de Trujillo, 2015 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/3109
@misc{renati/376240,
title = "Nivel de importancia de la Cultura Organizacional Orientada al Mercado (COM) desde una perspectiva del marketing: caso Hotel Libertador de la ciudad de Trujillo, 2015",
author = "Vasquez Lozano, Patricia Giovana",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
This research aims to determine the level of importance of market-oriented organizational culture from the perspective of marketing for the Hotel Libertador Trujillo in 2015. The problem formulated in the research was: How important is the organizational culture oriented market (COM) from a marketing perspective for Libertador Hotel Trujillo 2015? and the answer or hypothesis was this: The market-oriented organizational culture (COM) seen from a marketing perspective presents a high level of importance in the Libertador Hotel in the city of Trujillo. This research study population took as the manager of the company and the 66 workers who formed the sample. The research design is cross-sectional descriptive, and the techniques and instruments used are document analysis, interviews and survey. With the data obtained by the application of instruments, determine the level of importance of the COM for the organization and thus test the hypothesis and achieve the objectives of the investigation. The final conclusion was reached is that there is a high level of importance in guiding organizational culture to the market, since all the actions and plans that are implemented in the Libertador hotel are focused on the market in which operate, taking into account to establish goals and action plans to achieve them.
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