Citas bibligráficas
Flores, F., (2017). Impacto de la promoción realizada a traves de la red social Facebook en los socios de la Cooperativa de Ahorro y Crédito León XIII del distrito de Trujillo 2015 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/2985
Flores, F., Impacto de la promoción realizada a traves de la red social Facebook en los socios de la Cooperativa de Ahorro y Crédito León XIII del distrito de Trujillo 2015 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/2985
@misc{renati/376165,
title = "Impacto de la promoción realizada a traves de la red social Facebook en los socios de la Cooperativa de Ahorro y Crédito León XIII del distrito de Trujillo 2015",
author = "Flores Salinas, Flor Elizabeth",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
The purpose of this study is to demonstrate the impact of the promotion carried out through the social network Facebook in the members of the Cooperative of savings and credits León XIII of the district of Trujillo 2015. The hypothesis was: The impact of the promotion Carried out through the social network Facebook, is favorable in the members of the Cooperative of savings and Credits León XIII of the district of Trujillo 2015. As specific objectives we have: To evaluate the use of the social network Facebook, to analyze the effectiveness of the promotion through Use the social network Facebook and evaluate the impact that has had the use of social network Facebook in the promotion in the partners. With a population of 31,727 members. For the investigation a sample of 319 partners was calculated. The design of the research used was descriptive, measurement of the effect of the independent variable on the dependent variable, as far as the techniques were used the survey, interview and documentary analysis. It is recommended to use as a tool to measure the impact of networks to the Social Media Dashboard. The conclusion reached was that there is evidence that the impact of the promotion carried out through the social network Facebook is positive in the members of the Cooperative of savings and Credits León XIII.
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