Bibliographic citations
Paredes, K., Rios, J. (2016). Propuesta estratégica de comunicaciones de marketing para generar valor de marca de la empresa constructora Albert y Hns S.R.L. en la ciudad de Trujillo - 2015 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1952
Paredes, K., Rios, J. Propuesta estratégica de comunicaciones de marketing para generar valor de marca de la empresa constructora Albert y Hns S.R.L. en la ciudad de Trujillo - 2015 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/1952
@misc{renati/376005,
title = "Propuesta estratégica de comunicaciones de marketing para generar valor de marca de la empresa constructora Albert y Hns S.R.L. en la ciudad de Trujillo - 2015",
author = "Rios Foure, Jonathan Ricardo Segundo",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
The present research was conducted with the aim to propose communication strategies applicable to the construction company ““Albert Y Hns S.R.L““ which will generate brand equity. The problem of this research is to generate brand equity to the company, for which a PROPOSAL OF COMMUNICATION MARKETING STRATEGIES applicable based on the most sensitive aspects reflected in research designed. They were used as technician for data collection, survey and interview; to determine whether the company uses marketing communication strategies and the degree of brand value of the company. It was concluded that the company lacks clearly defined communication activities, which affects the value of the brand, poor transmission of identity, lack differentiation from other companies and lack of brand recognition which means that this does not have value
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