Citas bibligráficas
Urquiza, F., Olortegui, A. (2017). Impacto de la responsabilidad social empresarial en el comportamiento de compra del consumidor universitario trujillano año 2016 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/3268
Urquiza, F., Olortegui, A. Impacto de la responsabilidad social empresarial en el comportamiento de compra del consumidor universitario trujillano año 2016 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/3268
@misc{renati/375865,
title = "Impacto de la responsabilidad social empresarial en el comportamiento de compra del consumidor universitario trujillano año 2016",
author = "Olortegui Mendieta, Anntony Fausto",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
The present study was conducted with the purpose of determining the impact of corporate social responsibility on consumer behavior in Trujillo. The problem that was formulated was: What is the impact of corporate social responsibility on the purchasing behavior of Trujillo's university consumer in 2016? And it was hypothesized: There is a positive impact of corporate social responsibility on consumer buying behavior in Trujillo. As specific objectives we have: To evaluate the presence of some knowledge, perception and valuation that consumers have on corporate social responsibility, to identify the factors that influence the purchase decision of Trujillano university consumers, to determine if CSR is the most effective factor In the purchase decision in trujillanos university consumers The population that was subject to study were the students of 4 universities that operate in the city of Trujillo, taking as sample 100 students. The research design used is causal-transactional causal-transverse; the techniques for data collection were the survey. The conclusion reached was: that there is enough evidence to show that if there is a positive impact of corporate social responsibility on consumer buying behavior trujillano
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