Citas bibligráficas
Gaitan, M., Rios, L. (2017). Estrategias de marketing mix y su contribución a la calidad de servicio de la empresa Elite Security S.A.C. de la ciudad de Trujillo 2016 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/3258
Gaitan, M., Rios, L. Estrategias de marketing mix y su contribución a la calidad de servicio de la empresa Elite Security S.A.C. de la ciudad de Trujillo 2016 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/3258
@misc{renati/375843,
title = "Estrategias de marketing mix y su contribución a la calidad de servicio de la empresa Elite Security S.A.C. de la ciudad de Trujillo 2016",
author = "Rios Alba, Luis Ricardo",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
The purpose of this research was to determine whether the application of marketing mix strategies will contribute to improving the quality of service of the company Elite Security S.A.C. of the city of Trujillo 2016. The problem was focused as follows: The application of marketing mix strategies will contribute to improving the quality of service of the company Elite Security S.A.C. of the city of Trujillo 2016? For this research, we used a quasi- experimental design Slitting, with an observation before and after a single group, using techniques to survey and interview, while the instrument was a questionnaire and interview guide respectively. We used as population all customers of the company Elite Security S.A.C. which they were eleven customers, whose sample was a sample population because it is a small population. The results of the research have revealed that the company employed marketing mix strategies empirically achieving a quality of regular service; however, after establishing new marketing strategies mix with the dimensions product, price, place, promotion, people, process and productivity, it was evident that strategies based on product / service, personal and promotion contributed to increased perception of quality of regular service to good. Therefore, it was concluded that the application of marketing mix strategies contribute significantly to improving the quality of service the company ELITE SECURITY S.A.C.
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