Citas bibligráficas
Sosa, P., Valdiviezo, L. (2017). Factores que determinan la aceptación del comercio electrónico por los jóvenes universitarios del distrito de Piura, año 2016 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/2990
Sosa, P., Valdiviezo, L. Factores que determinan la aceptación del comercio electrónico por los jóvenes universitarios del distrito de Piura, año 2016 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/2990
@misc{renati/375679,
title = "Factores que determinan la aceptación del comercio electrónico por los jóvenes universitarios del distrito de Piura, año 2016",
author = "Valdiviezo Zapata, Liz Grecia",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
The present study was carried out with the purpose of knowing which are the factors that determine the acceptance of the electronic commerce by the young university students of the district of Piura in the year 2016. The problem formulated for the investigation was: Which are the determining factors The acceptance of electronic commerce by young university students in the district of Piura in 2016? And we hypothesized: The factors of utility, ease of use and trust are what determine the acceptance of electronic commerce by university students in the district of Piura in 2016. As specific objectives we have: Analyze the perceived value of the utility factor In the university students of the district of Piura, to find the importance of the factors of use and trust in the university students of the district of Piura, to establish the most effective factor determining the acceptance of e-commerce among university students in the district of Piura. The population that was subject to study were the students of 4 universities that operate in the city of Piura, taking as sample 100 students. The research design used is descriptive correlational, as far as the techniques and instruments of data collection were used the survey and the documentary analysis. The conclusion reached was that there is sufficient evidence to demonstrate that the factors that determine the acceptance of e-commerce by young university students in the district of Piura in the year 2016 are utility, ease of use and trust
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