Bibliographic citations
Rodriguez, M., Ruiz, G. (2015). Propuesta de implementación de una estrategia online modelo business-to-consumer para mejorar la captación de clientes del Hotel Star de la ciudad de Otuzco, 2015 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1444
Rodriguez, M., Ruiz, G. Propuesta de implementación de una estrategia online modelo business-to-consumer para mejorar la captación de clientes del Hotel Star de la ciudad de Otuzco, 2015 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2015. https://hdl.handle.net/20.500.12759/1444
@misc{renati/375347,
title = "Propuesta de implementación de una estrategia online modelo business-to-consumer para mejorar la captación de clientes del Hotel Star de la ciudad de Otuzco, 2015",
author = "Ruiz Valderrama, Grecia Andrea",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2015"
}
This research was conducted to determine if a business proposal online business-to-consumer will improve uptake customer in Star Hotel from City Otuzco in 2015. The problem formulated for research was: An online strategy proposal would improve the uptake customer of Star Hotelfrom City Otuzco in 2015? And it had as hypothesis: A business proposal online business-to-consumer positively improvesuptake customer in Hotel Star from City Otuzco. For the research is calculated a sample based in an indeterminate population of tourists that visitthe city, whereby resulted the amount of 87 tourists surveyed. The research design used was descriptive; in terms of techniques and instruments for data collection was done using surveys and document analysis. According to data obtained from the application of the instruments, it is tested the hypothesis and objectives of the investigation, so the model online Business to Consumer is a good advantage to uptake new customers for Star Hotel. The final conclusion reached was: there is willingness on the part of customers to the use of electronic commerce by the advantages it offers as are speed, availability and lower prices; so the use of the model of business to consumer business through the website of the company, will improve the uptake of new customers from different places.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.