Bibliographic citations
Esquivel, R., Lopez, Y. (2016). Neuromarketing y su influencia en la decisión de compra de los clientes de la empresa Telcorp S.A.C. distribuidora de Claro empresas del distrito de Trujillo 2014 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1419
Esquivel, R., Lopez, Y. Neuromarketing y su influencia en la decisión de compra de los clientes de la empresa Telcorp S.A.C. distribuidora de Claro empresas del distrito de Trujillo 2014 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2016. https://hdl.handle.net/20.500.12759/1419
@misc{renati/375073,
title = "Neuromarketing y su influencia en la decisión de compra de los clientes de la empresa Telcorp S.A.C. distribuidora de Claro empresas del distrito de Trujillo 2014",
author = "Lopez Murga, Yesenia Cinthya",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2016"
}
This research was developed in order to know the influence of neuromarketing in the purchasing decision of customers of the company TELCORP SAC Clear distributor Business District Trujillo. Field research of descriptive level with two variables, and the following methods are performed: analytical, deductive, inductive method and statistical; and finally, data collection was done through quantitative (survey) and qualitative (observation), the surveys to customers of the company and corporate consultants, which consisted of nine seven items respectively with alternative response, with a probability sample type to determine the size of customers and census type for corporate consultants. The results were presented in statistical tables with absolute and percentage numbers, which brought different conclusions among which are: neuromarketing positive influence on the buying decision of the customers of the company TELCORP SAC also customers when they make a purchasing decision these are being influenced by some unaware decisive, acquired through advertising coexistence, it was also concluded that there is a positive and immediate response when the company makes advertising a product and / or service focused on the sentimental or emotional, as customers often assign life to things creating lasting connections. The company TELCORP S.A.C. for being a distributor of Claro it has many means of advertising through the company's main course, to all the senses so that its radius of attracting customer attention is comprehensive and effective.
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