Citas bibligráficas
Córdova, R., Quezada, M. (2015). Calidad del producto y su influencia en la compra de calzado para damas entre 20-39 años en el Centro Comercial La Alameda en el distrito de Trujillo - 2015 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1446
Córdova, R., Quezada, M. Calidad del producto y su influencia en la compra de calzado para damas entre 20-39 años en el Centro Comercial La Alameda en el distrito de Trujillo - 2015 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2015. https://hdl.handle.net/20.500.12759/1446
@misc{renati/375068,
title = "Calidad del producto y su influencia en la compra de calzado para damas entre 20-39 años en el Centro Comercial La Alameda en el distrito de Trujillo - 2015",
author = "Quezada Ancajima, Margot Isabel",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2015"
}
This thesis was carried out in order to determine the quality in the Centre commercial "La Alameda", and noted how it influences the purchase of footwear for ladies aged 20 - 39. The Peru opened a road is this competitive market at international and regional level through national and local investors who fixed his gaze on especially in La Libertad, located in the city of Trujillo, which arrived to break schemes, emerging gradually and to expand in its around and is in that way that is defined as a main problem of this project How influence the quality of the product in the purchase of footwear for ladies aged 20 - 39 in the Centre commercial "La Alameda" in the city of Trujillo? The hypothesis of this work is the quality of the product significantly influencing the purchase of footwear for ladies aged 20 - 39 in the La Alameda commercial center in the Trujillo district. The basic research methodology corresponded to a quantitative study of explanatory type, this way the survey method was used to obtain the information through a questionnaire structured and validated by expert opinion, this applied to the Trujillo district with population of women aged 20 - 39 years old, 411,533 people, with a sample of 288 women from the shopping Centre "La alameda" stratified by age group. The research results allowed to establish that the product quality influences significantly the purchase of footwear for ladies in La Alameda commercial center of the city of Trujillo showed a favorable perception towards the quality of service received. Finally, it is recommended to offer permanently new models of agreement to the trends, owed that the market is demanding enough and to initiate programs of improvement of the production, for the workers, across the use of new technologies for the process of production of footwear.
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