Citas bibligráficas
Martinez, A., More, C. (2024). Marketing mix y satisfacción de los usuarios en la empresa Entel Perú, en la ciudad de Piura, año 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/26731
Martinez, A., More, C. Marketing mix y satisfacción de los usuarios en la empresa Entel Perú, en la ciudad de Piura, año 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/26731
@misc{renati/374451,
title = "Marketing mix y satisfacción de los usuarios en la empresa Entel Perú, en la ciudad de Piura, año 2022",
author = "More Contini, Carla Antonella",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The present study had as general objective to determine the existing relationship between the marketing mix and the satisfaction of the customers in Entel Perú company in Piura city. It was a basic type research, with quantitative approach, cross sectional and with correlational level. The population was constituted by the customers of Entel Peru in Piura city. From them it was selected a sample of 384 users. . In order to pick up the data, a survey was used as technique and the appropriate instrument for this technique was a 23 questions questionnaire. The ítems were referred to both variables of the research. It must be indicated. That for the marketing mix variable the 7 Ps scheme was used because the entity objectr of the study was a service company. The results show that there is a positive and average ratio relationship between both variables. So it is possible to indicate that when Entel develop all the dimensions of the marketing mix, they can increase or generate satisfaction of the users in Piura city
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