Citas bibligráficas
Pineda, S., Sabogal, C. (2024). Influencia de las estrategias del marketing digital en el proceso de ventas de Revisa Perú de Trujillo, 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/26611
Pineda, S., Sabogal, C. Influencia de las estrategias del marketing digital en el proceso de ventas de Revisa Perú de Trujillo, 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/26611
@misc{renati/374173,
title = "Influencia de las estrategias del marketing digital en el proceso de ventas de Revisa Perú de Trujillo, 2023",
author = "Sabogal Morales, Claudia Alejandra",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The fundamental objective of the research was to improve the sales process by implementing digital marketing strategies in Revisa Perú de Trujillo. the type of research was applied, pre-experimental. Likewise, instruments were used to obtain data, such as the registration and questionnaire forms, to determine the statistical test of hypothesis contrasting; Shapiro Wilk and Kolmogorov Smirnova were used. To carry out the implementation of the digital marketing strategies, monthly schedules with weekly strategies were used, among them: informative, festive, trending flyers, each one were distributed in strategic days and hours, in addition, each flyer was adapted with interactive texts to achieve better reception in the target audience. The hypothesis was demonstrated because digital marketing strategies positively influenced the sales process. The results achieved before the implementation, 11 approved clients were obtained and after the implementation of the digital marketing strategies they increased to 50 approved clients, in addition before the implementation of the sales percentage, 659 were obtained as expected sales and after the implementation increased to 3371 sales made, the indicator before the implementation of the service time was 23.90% while after the implementation there was an improvement in the reduction of the service time for each client, obtaining as a result 23.50%, while before the implementation of the sales level was 12% and developed an increase of 65%. Finally, it is concluded that with the implementation of digital marketing strategies there was an improvement in their sales.
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