Citas bibligráficas
García, E., Leyva, J. (2022). Responsabilidad social empresarial y la equidad de marca del retail Saga Falabella - Piura, 2021 [Tesis, Universidad Privada Antenor Orrego. Facultad de Ciencias Económicas]. https://hdl.handle.net/20.500.12759/9128
García, E., Leyva, J. Responsabilidad social empresarial y la equidad de marca del retail Saga Falabella - Piura, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego. Facultad de Ciencias Económicas; 2022. https://hdl.handle.net/20.500.12759/9128
@misc{renati/373455,
title = "Responsabilidad social empresarial y la equidad de marca del retail Saga Falabella - Piura, 2021",
author = "Leyva Chamba, Jhonny Jesús",
publisher = "Universidad Privada Antenor Orrego. Facultad de Ciencias Económicas",
year = "2022"
}
The research objective was to determine the relationship between corporate social responsibility and brand equity of the retailer Saga Falabella in Piura, during the year 2021, developing a non-experimental - correlational research. The research had only one type of population for the analysis of corporate social responsibility and brand equity, the sample consisted of 384 customers of the retailer Saga Falabella; for the collection of the necessary data a series of surveys were applied under the Likert scale, in order to know the current and real situation of corporate social responsibility projects and the perception that customers have about them, in the same way find some weaknesses in them and give proposals for improvement. It was concluded that there is a relationship between corporate social responsibility and retail brand equity, whose relationship was .530, according to Pearson's correlation test.
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