Citas bibligráficas
Espinoza, C., Vargas, W. (2020). El endomarketing y su contribución al clima laboral de la Empresa EPS Grau S.A. de la ciudad de Sullana año 2019 [Tesis, Universidad Privada Antenor Orrego-UPAO]. https://hdl.handle.net/20.500.12759/6327
Espinoza, C., Vargas, W. El endomarketing y su contribución al clima laboral de la Empresa EPS Grau S.A. de la ciudad de Sullana año 2019 [Tesis]. : Universidad Privada Antenor Orrego-UPAO; 2020. https://hdl.handle.net/20.500.12759/6327
@misc{renati/373291,
title = "El endomarketing y su contribución al clima laboral de la Empresa EPS Grau S.A. de la ciudad de Sullana año 2019",
author = "Vargas Machuca Castro, Winnie Danae",
publisher = "Universidad Privada Antenor Orrego-UPAO",
year = "2020"
}
This study was carried out to determine the contribution of endomarketing to the work environment of the company EPS Grau S.A. from the city of Sullana year 2019. The research problem is referred to the following question: What is the contribution of endomarketing to the work environment of the company EPS Grau S.A. from the city of Sullana year 2019 ?; whose hypothesis was: There is a positive contribution of endomarketing to the work environment of the company EPS Grau S.A. from the city of Sullana year 2019, highlighting as study variables: Independent variable (X): End-marketing, and dependent variable (Y): The work environment. The research design used was explanatory cross-sectional. The population under study was made up of 113 employees, interview, survey, documentary and statistical analysis techniques were used for data collection and processing. Result and conclusion: The investigation allowed us to know the condition of compliance with the dimensions of the work environment used by the company EPS Grau S.A. from the city of Sullana year 2019, in the surveys it showed that the respondents mostly consider that the level of organizational alignment is always adequate, and they have adequate working conditions which generates an always good level of pride which also leads to Good level of teamwork, however, it was found that the level of development is not optimal, because an adequate level of participation is not perceived, therefore, regarding the level of leadership perceived by respondents is never adequate In spite of this, the level of organizational effectiveness is always good. Keywords: endomarketing, work environment, contribution.
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