Citas bibligráficas
Diaz, C., Gómez, M. (2021). Influencia del marketing de contenidos en Facebook de Fuerza Popular y Perú Libre en la decisión de voto de los jóvenes trujillanos, 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/8375
Diaz, C., Gómez, M. Influencia del marketing de contenidos en Facebook de Fuerza Popular y Perú Libre en la decisión de voto de los jóvenes trujillanos, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2021. https://hdl.handle.net/20.500.12759/8375
@misc{renati/373176,
title = "Influencia del marketing de contenidos en Facebook de Fuerza Popular y Perú Libre en la decisión de voto de los jóvenes trujillanos, 2021",
author = "Gómez Pérez, Mariajose Angeli",
publisher = "Universidad Privada Antenor Orrego",
year = "2021"
}
The objective of the present investigation was to determine the level of influence of content marketing within the Facebook of Fuerza Popular and Perú Libre on the second-round voting decision of the presidential elections, Trujillo, 2021. The method used in this research is descriptive - qualitative, which has allowed, based on the elaboration of the hypotheses, the planification of a data collection strategy with the help of the questionnaire and observation sheet as an instrument. On the other hand, the data processing was carried out with the SPSS v 25 program. The theoretical population was considered to be 298,704 residents of the province of Trujillo between 18 and 35 years old according to the INEI of the city of Trujillo, resulting in a sample of 384 respondents thanks to the statistical formula of finite populations. Among the results, it stands out that the level of influence was a medium impact level with a (52.2%) on the Peru Libre side, and a (68%) on the Fuerza Popular side concerning the contents published on Facebook. We can also add that the profile of the people who most consume social networks are women with an age range of 26 to 35 years, also regarding the types of messages on the official page of Fuerza Popular informative messages predominated in a (51%), while in Perú libre the type of message that stood out was that of persuasion (39.3%)
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