Bibliographic citations
Abarca, A., Ordoñez, G. (2019). Estrategias de responsabilidad social con los colaboradores y su influencia en la imagen interna de Inversiones Olarte S.A.C. Cutervo, 2019 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/5807
Abarca, A., Ordoñez, G. Estrategias de responsabilidad social con los colaboradores y su influencia en la imagen interna de Inversiones Olarte S.A.C. Cutervo, 2019 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2019. https://hdl.handle.net/20.500.12759/5807
@misc{renati/372823,
title = "Estrategias de responsabilidad social con los colaboradores y su influencia en la imagen interna de Inversiones Olarte S.A.C. Cutervo, 2019",
author = "Ordoñez Monzón, Gabriela Verenisse",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2019"
}
The problem posed in the investigation carried out was to try to determine how Social Responsibility strategies with collaborators influence the internal image of the company Inversiones Olarte S.A.C. Therefore, the main objective was to establish the influence of Social Responsibility with employees in the internal image of the Olarte SAC Investment Group, 2019. To solve the problem, with the stated objective, the hypothesis is the Social Responsibility strategies with employees positively influence the internal image of the company. In order to test the objective and check the hypothesis, the Chi Square test was used. The study was programmed as applied type research, because of its aspects are theorized, although its scope will be practical depending on its application by companies, especially of a private nature. Sample comparisons were made with a population size of 60 representing the total number of collaborators, this study was conducted through a survey, with a total of twenty questions, in addition to conducting an interview with the head of the administrative area of the company Inversiones Olarte SAC that It consists of a total of eight questions. In accordance with the objective, the result of the investigation concluded that social responsibility strategies with collaborators through plans and programs directed towards them generates a positive perception in the internal image. Likewise, the company should take into account the opinions of the collaborators and implement new CSR strategies taking advantage of the fact that they are willing to participate in these programs, which would benefit both parties, above all, to strengthen the ties of communication between the company and the collaborator, better integration and a good working environment in the organization.
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