Citas bibligráficas
Arrunátegui, M., Castillo, C. (2024). El endomarketing y su relación con la fidelización de los colaboradores de la empresa transportes y logística Santa Sofia SAC, Piura año 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/26431
Arrunátegui, M., Castillo, C. El endomarketing y su relación con la fidelización de los colaboradores de la empresa transportes y logística Santa Sofia SAC, Piura año 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/26431
@misc{renati/372751,
title = "El endomarketing y su relación con la fidelización de los colaboradores de la empresa transportes y logística Santa Sofia SAC, Piura año 2022",
author = "Castillo Farías, Carolina Mercedes",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The objective of this research work was to determine how endomarketing is related to the loyalty of the employees of the transport and logistics company Santa Sofia SAC, Piura 2022. The statement of the problem was: How is endomarketing related to the loyalty of the employees of the transport and logistics company Santa Sofia SAC, Piura 2022?. The contrasting design was non-experimental, cross-sectional or cross-sectional and correlational, we worked with a population of 180 collaborators and a sample of 123. For data collection, the survey technique and a questionnaire of 18 questions on a Likert scale were applied. It was formulated as a research hypothesis: There is a significant relationship between endomarketing and the loyalty of the employees of the transport and logistics company Santa Sofia SAC, Piura 2022. The conclusions show that there is a significant correlation between the dimensions of endomarketing with the dimensions of loyalty. The dimensions of satisfaction, strategic alignment, communication and organizational commitment, it is verified that they are significantly related to the dimensions of loyalty
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